Shonda Scott, author and award winning businesswoman, stands at the helm of innovation and leadership as the Founder and CEO of 360 Total Concept, a renowned management consulting firm in professional services and restaurant concessions that has spearheaded transformative mega projects with industry titans such as BET, Uber, Comcast, Kaiser Permanente, major transit agencies, and international airports. 

Her visionary approach extends beyond traditional business boundaries, as evidenced by her role in developing diverse spending strategies, resulting in the reinvestment of over $200 million into historically underserved communities and the utilization of small businesses.

Recently featured on esteemed platforms like Good Day Sacramento, Fox 26- Houston, and more, Shonda's influence reaches far and wide, serving on committees under three United States presidents. Based on her business acumen, Shonda was inducted into Alameda County's Women's Hall of Fame.

Beyond her entrepreneurial prowess, Shonda showcases her versatility as a notable journalist. She served as the executive producer and host of "Spotlight with Shonda Scott," a talk show that shed light on local and national influencers and unsung heroes, showcasing her commitment to amplifying diverse voices.

Shonda's passion for personal growth and exploration culminated in the creation of the 12 New Things® Challenge in 2019. Born from a birthday celebration, this challenge encourages individuals to embrace change by undertaking something new each month for a year. 12 New Things lifestyle is chronicled in Shonda's book, Give Me A Year, which debuted on Amazon as #1 Top New Release, and Bestseller.